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- Running

UNDER ARMOUR LAUNCHES NEW CONNECTED SHOES - HOVR MACHINA

Let the shoe be your coach!

The right-footed shoe of the new Under Armour HOVR Machina is embedded with a bluetooth sensor in the midsole. This allows runners to connect to the MapMyRun™ app via bluetooth. This connection will enable the HOVR Machina to track running fundamentals including distance, pace, and splits, in addition to more advanced data such as cadence, stride length, and gait analysis.

Based on your different runs, the gait-coaching feature will analyze your strides and use all the data to give you some tips on how to run with less effort and risk of injury.

under arnour HOVR connected shoes with pebax plate

A PERFORMANCE SHOE MADE WITH A PEBAX POWERED® PROPULSION PLATE

The “digital” features might make you think this shoe is a gadget rather than a performance training shoe, but the HOVR Machina’s technology mixes the speed of a racing shoe with the comfort of a long-distance trainer:

  • A lightweight design and a 2-pronged Pebax® propulsion plate to give you smoother transitions and a faster, springier toe-off.
  • A responsive UA HOVR™ Foam + Energy Web to help give back the energy you put into every step.

So, if you are looking for a smart shoe that helps coach you towards your goals, provides high energy return, and is super-lightweight... the new HOVR Machina is a perfect match!