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Can the marathon world record be smashed?

Recently, Runner's World magazine highlighted the fact that Pebax Powered® shoes could do the impossible: a marathon (42.2 km) in less than 2 hours. On May 6th, 2017, Eliud Kipchoge misses this record in 25 seconds near. What makes the Men's Journal say that the Pebax® foam, recognized for its lightness, "revolutionizes the running shoe".